So you want to get a new sofa for the living room of your Long Island home, or maybe you’re contemplating how that new table and accompanying chairs will look in the dining room. You’ve searched online, maybe you’ve even been to the store, but you’re still having trouble actually picturing how it will look in your space. You’re not alone. And now Pinterest is ready to help you tackle these décor challenges with its new Try On for Home in-app augmented reality (AR) function.
What Is Try On for Home?
“This is our latest step in bringing together the worlds of augmented reality and shopping on Pinterest as people seek more immersive online experiences that help them make purchase decisions from the comfort of their home,” Pinterest said in its Newsroom. “Try On for Home Decor makes it possible to envision home decor and furniture items in your home and ‘try before you buy’ from premier launch partners.” At launch, such brands as Crate & Barrel, CB2, Walmart, West Elm and Wayfair are on that list.
How It Works
Pinterest offers this four-step process for using AR Try On for Home Décor:
Augmented Reality Is Real
According to a Deloitte Digital study commissioned by Snap Inc., more than 100 million people globally use AR while shopping. And such numbers are growing. Some 2.2 billion people worldwide will be classified as frequent AR users here in 2022. By the year 2025, that will nearly double to 4.3 billion people. Yet last year, Mobile Marketer reported, AR or Virtual Reality (VR) were being employed by only 1% of retailers. According to Pinterest data, Pinners are five times more likely to purchase from Try On-enabled Pins than standard Pins.
This Isn’t New for Pinterest
Well, the home décor aspect is new, but the concept of AR try-on has already generated impressive success in the beauty space. “As people come to the platform to shop early in their decision-making process, Try On helps them evaluate and find what’s right for them,” Pinterest said. “Try On for Home Decor is powered by Lens and follows the launches of Try On for lipstick and eyeshadow.”